Performance Marketing That Drives Real Growth
We specialize in high-performance Facebook & Instagram ad systems — built to capture attention fast, test ideas rapidly, and scale campaigns with clarity. From thumb-stopping creatives to rock-solid campaign structures, we handle every detail so you can focus on growing your business.
Our Core Services
From account setup to scale—these offerings combine strategy, creative, testing, and analytics to deliver profitable growth.
Ad Account Setup & Audit
Pixels, conversions, structure, and tracking set the right way—plus a report with fixes and quick wins.
Learn more 🧭Audience Research & Targeting
Data-driven ICP, interests, and lookalikes to reach the right people at the right time.
Learn more 🎯Creative Design & Copywriting
Thumb-stopping visuals and conversion-focused copy aligned to brand and offer.
Learn more 🎨Campaign Strategy & Setup
Prospecting, retargeting, and retention structures built on best practices.
Learn more 🧩A/B Testing & Optimization
Rapid experiments across creatives, audiences, and placements to reduce CPA and lift ROAS.
Learn more ⚗️Scaling & Budget Management
Smart budget moves—vertical & horizontal scaling without breaking efficiency.
Learn more 📈Analytics & Reporting
Clear dashboards and weekly reports covering ROI, ROAS, MER, and actions.
Learn more 📊Retargeting Campaigns
Lifecycle funnels that re-engage visitors and convert them into loyal customers.
Learn more 🔁Ad Account Setup & Audit
We configure your Meta stack the right way and run a thorough audit to uncover quick wins, fix tracking, and prepare a scalable campaign structure.
What we do
- Business Manager, Ad Account, Page/IG, Roles & Permissions sanity check
- Pixel / Conversions API setup & event mapping (purchase/lead priorities)
- Tracking validation, UTM conventions, attribution windows, Aggregated Events
- Account hygiene: naming, folders, spend limits, billing, notifications
- Campaign structure recommendations (prospecting, retargeting, retention)
Deliverables
- Audit report with issues, priority fixes, and quick wins
- Tracking diagram + tested events (Pixel/CAPI)
- Ready-to-launch campaign blueprint (naming, budgets, audiences)
Why it matters
- Accurate conversion data → better optimization & lower CPA
- Clean structure → faster testing & easier scaling
- Policy-safe setup → fewer ad rejections & stable delivery
Audience Research & Targeting
Find, segment, and prioritize your most valuable customers with data-driven audience modeling—so every dollar reaches the right people at the right time.
What we do
- ICP profiling: pains, jobs-to-be-done, triggers, objections
- Interest stacks, Behaviors, and keyword-based themes
- Lookalikes & Advantage+ audiences (seed quality first)
- First-party data: email lists, purchasers, high-LTV cohorts
- Geo & device strategy, placement strategy (Feed/Reels/Stories)
Deliverables
- Audience map (tiers, sizes, hypotheses)
- Targeting sheet with ready-to-launch ad-set groups
- Message-to-market angles matched to each segment
Why it matters
- Tighter targeting → higher intent traffic → better CVR
- Cleaner tests → clearer winners → lower CPA
- Scalable seeds → stronger lookalikes as spend grows
Creative Design & Copywriting
Thumb-stopping visuals and persuasive copy tailored to your ICP & brand voice—built to capture attention fast and convert consistently across Feed, Reels, and Stories.
What we do
- Hook ideation & angle matrix (problem, promise, proof, push)
- Static, carousel, UGC & short-form video concepts
- On-brand copy (primary text, headlines, CTAs)
- Creative variants for rapid A/B testing
- Policy-compliant creatives (Meta ad policies)
Deliverables
- Creative brief + storyboard(s)
- 6–12 ad variants (mix of static/video)
- Copy pack: 5–10 hooks, 5 headlines, 3 CTAs
Why it matters
- Strong hooks lift CTR → cheaper traffic
- Message-market fit improves CVR & ROAS
- Variant testing finds winners faster
Campaign Strategy & Setup
We build a clear account architecture with Prospecting, Retargeting, and Retention layers — enabling faster testing, cleaner measurement, and scalable growth.
What we do
- Account structure: Prospecting / Retargeting / Retention
- Campaign & ad-set naming, budgets, bid strategy, frequency caps
- Placement strategy (Feed, Reels, Stories) & geo/device targeting
- Conversion objectives, attribution windows, event priorities
- QA checklist: policy-safe, tracking-ready, launch-ready
Deliverables
- Launch blueprint (structure, budgets, KPIs)
- Campaign templates ready to duplicate
- Naming conventions & reporting schema
Why it matters
- Clear structure → faster testing & easier scaling
- Right objectives → better delivery & lower CPA
- Launch QA → fewer rejections & more stable performance
A/B Testing & Optimization
Continuous split testing of creatives, audiences, and placements to discover winners, improve performance, and reduce acquisition costs (CPA).
What we do
- Test multiple creatives (images, videos, copy variations)
- Audience split-testing (interests, lookalikes, retargeting)
- Placement A/B tests across Feed, Stories, Reels
- Run controlled budget experiments for statistical validity
- Iterative approach → scale what works, cut what doesn’t
Deliverables
- Weekly test reports with results & insights
- Winning creative packages ready to scale
- Ongoing optimization roadmap
Why it matters
- A/B testing prevents wasted ad spend
- Optimization increases ROI & lowers CPA
- Insights feed back into strategy for long-term growth
Bold copy + image
UGC video creative
Scaling & Budget Management
Scale winners without breaking efficiency. We combine controlled budget ramps, audience expansion, and creative refresh to lift volume while protecting ROAS/MER.
What we do
- Vertical scaling (gradual budget increases on winners)
- Horizontal scaling (new audiences, geos, placements, lookalikes)
- Creative refresh cadence to fight fatigue
- Bid strategies: Highest Volume, Cost/ROAS caps when needed
- Guardrails: floors/ceilings for CPA, ROAS, frequency & CTR
Deliverables
- Weekly scaling plan (budgets, audiences, creatives)
- Guardrail sheet with thresholds & actions
- Scaling dashboard with KPIs & alerts
Why it matters
- Prevents overspend on fatigued ads
- Balances growth with efficiency targets
- Creates a repeatable, predictable scaling motion
Analytics & Reporting
Transparent dashboards and crisp weekly reports so you always know what’s working, what’s not, and what we’ll do next to improve performance.
What we do
- Build a clear KPI framework (ROAS, MER, CAC, CTR, CVR)
- Connect sources: Ads Manager, GA4, Shopify, UTMs
- Weekly insight reports with actions & hypotheses
- Attribution sanity checks (AEM, lookback windows)
- Alerting for anomalies (spikes, dips, broken tracking)
Deliverables
- Live reporting dashboard (shareable link)
- Weekly recap: wins, losers, next tests
- Monthly strategy review + roadmap
Why it matters
- Shared source of truth → faster decisions
- Clear actions every week → compounding gains
- Early alerts → protect ROAS and revenue
Retargeting Campaigns
Bring back warm audiences with tailored creatives and segmented journeys — converting browsers into buyers and maximizing LTV.
What we do
- Segment warm audiences (site visitors, video viewers, engagers)
- Differentiate messages for cart abandoners vs. product viewers
- Dynamic Product Ads (DPA) setup for catalogs
- Frequency control to avoid ad fatigue
- Offer sequencing: education → urgency → promo
Deliverables
- Retargeting playbook with segments & offers
- Creative set mapped to each funnel stage
- Live audiences built inside Ads Manager
Why it matters
- Retargeting lifts conversion rates dramatically
- Warms up prospects before they’re ready to buy
- Efficient use of budget vs. cold traffic
Engaged with video or IG post
Viewed product page but no cart
Added to cart but didn’t checkout
Past buyers → upsell / cross-sell
Ongoing Support & Consulting
Stay ahead with continuous improvements, rapid response, and strategic guidance — we operate as your embedded growth partner, not just an agency.
What’s included
- Weekly performance reviews with clear next actions
- Creative refresh cadence and new test ideas
- Budget pacing & guardrails to hit targets
- Advisory on offers, landing pages, and CRO
- Slack/Email support during business hours
Support tiers
Essential
- Weekly check-in (30 mins)
- 2 new tests/week
- Monthly strategy recap
Growth
- Weekly review + mid-week async
- 4–6 tests/week
- Creative sprints (bi-weekly)
Scale
- Twice-weekly calls
- Daily budget oversight
- Priority creative production
Why it matters
- Consistency compounds results over weeks, not days
- Faster feedback loops → faster learning & growth
- Clear ownership and accountability
Ready to grow with Facebook Ads?
We’ll audit, plan, launch, test, and scale — with transparent reporting and fast iteration. Let’s map a plan that fits your goals and budget.
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Custom strategy: Prospecting, Retargeting, and Retention built for your offer & ICP.
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Creative engine: Hooks, UGC, carousels, and static sets for rapid A/B testing.
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Scale with control: Budget ramps, guardrails, and weekly insights to protect ROAS.
Why teams choose Regal Horizon LLC
Services FAQs
Answers to the most common questions about our Facebook Ads services.
Trusted tools & partners we work with
We integrate seamlessly with your stack for faster launches, cleaner tracking, and reliable reporting.
Still Have Questions?
We’re here to help. Whether you want more details on pricing, services, or case studies, our team is just a click away.